New Arrivals

New Arrivals

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New Arrivals New Arrivals

New Arrivals

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New Arrivals

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  • Dresses
  • Denim
  • Knitwear
  • Accessories
Gabriela Maxi Dress in Grape
Gabriela Maxi Dress in Grape
Kira Maxi Dress in Black
Kira Maxi Dress in Black
Gracie Maxi Dress in Light Blue
Gracie Maxi Dress in Light Blue
Ingrid Maxi Dress in Black
Ingrid Maxi Dress in Black
Adele Maxi Dress in Chartreuse
Adele Maxi Dress in Chartreuse
Sabina Maxi Dress in Black
Sabina Maxi Dress in Black
TF Sam-02 1306 01B in Black Grey Gradient
TF Sam-02 1306 01B in Black Grey Gradient
TF 1391-K 01A in Black Grey
TF 1391-K 01A in Black Grey
TF Caleb-02 1357 52A in Havana/Tort Grey
TF Caleb-02 1357 52A in Havana/Tort Grey
TF Brianna-02 1338 52K in Havana/Tort Rose Gradient
TF Brianna-02 1338 52K in Havana/Tort Rose Gradient
TF 1382-K 01A in Black Grey
TF 1382-K 01A in Black Grey
Gaia Slim Shirt in Wild Dot
Gaia Slim Shirt in Wild Dot
Roy Dress in Blooming Tulip Placée Mint
Roy Dress in Blooming Tulip Placée Mint
Chemise Swing Dress in Florette Fan Brown
Lela Dress in Florette Placée Fuchsia
Lela Dress in Florette Placée Fuchsia
The Silk Kaftan in Ambrosia Placée Pale Pink
The Silk Kaftan in Ambrosia Placée Pale Pink
Benoit Dress in Petit Jardin De Villandry
Benoit Dress in Petit Jardin De Villandry
Gabriela Maxi Dress in Grape
Gabriela Maxi Dress in Grape
Kira Maxi Dress in Black
Kira Maxi Dress in Black
Ingrid Maxi Dress in Black
Ingrid Maxi Dress in Black
Gracie Maxi Dress in Light Blue
Gracie Maxi Dress in Light Blue
Sabina Maxi Dress in Black
Sabina Maxi Dress in Black
Adele Maxi Dress in Chartreuse
Adele Maxi Dress in Chartreuse
Volta Shirtdress in Blue Trailing Print
Briana Jean in Summer Wash
Briana Jean in Summer Wash
Mitchell Jean in Alice Wash
Callum Jean in Shelbourne
Callum Jean in Shelbourne
Low Slung Baggy Jean in Selection
Low Slung Baggy Jean in Selection
Denim Jacket in Ecru
Denim Jacket in Ecru
Fluted Midi Skirt in Ecru
Fluted Midi Skirt in Ecru
Lucky Last
Sleeveless Fluted Midi Dress in Dutch Flower Painting Indigo
Sleeveless Fluted Midi Dress in Dutch Flower Painting Indigo
Fluted Midi Skirt in Dutch Flower Painting Indigo
Fluted Midi Skirt in Dutch Flower Painting Indigo
Marilou Denim Jacket in Alice Wash
Marilou Denim Jacket in Alice Wash
Cobain Denim Short in Cream
Cobain Denim Short in Cream
Wyatt Jacket in Benson
Wyatt Jacket in Benson
Abigail Jean in Boone
Abigail Jean in Boone
Kiki Knit in Mull
Kiki Knit in Mull
Brushed Cardigan in Greige
Brushed Cardigan in Greige
Brushed Shirt in Ice Blue
Brushed Shirt in Ice Blue
Brushed Shirt in Navy
Brushed Shirt in Navy
Brushed Short Sleeve Turtleneck in Black
Brushed Short Sleeve Turtleneck in Black
Lucky Last
Oversized V-Neck in Ice Blue
Oversized V-Neck in Ice Blue
Super Fine Gauge Striped Perfect Crewneck Pullover in Brown Multi Stripe
Super Fine Gauge Striped Perfect Crewneck Pullover in Brown Multi Stripe
Ribbed Sweater Tube Top in Hickory Brown
Ribbed Sweater Tube Top in Hickory Brown
Super Fine Gauge Perfect V-Neck Mens Pullover in Blue Melange
Super Fine Gauge Perfect V-Neck Mens Pullover in Blue Melange
Cashmere Crewneck in Dark Grey
Cashmere Crewneck in Dark Grey
Cashmere Turtleneck in Dark Grey
Cashmere Turtleneck in Dark Grey
Mila Contrast Cardigan in Baby Pink
Mila Contrast Cardigan in Baby Pink
Scarf in Blooming Tulip Placée
Scarf in Blooming Tulip Placée
Maria Cape in Blooming Tulip Placée Mint
Maria Cape in Blooming Tulip Placée Mint
TF Brianna-02 1338 52K in Havana/Tort Rose Gradient
TF Brianna-02 1338 52K in Havana/Tort Rose Gradient
TF Sam-02 1306 01B in Black Grey Gradient
TF Sam-02 1306 01B in Black Grey Gradient
TF 1382-K 01A in Black Grey
TF 1382-K 01A in Black Grey
TF Caleb-02 1357 52A in Havana/Tort Grey
TF Caleb-02 1357 52A in Havana/Tort Grey
TF 1391-K 01A in Black Grey
TF 1391-K 01A in Black Grey
Lucille Wedge Sandal in Brown Nubuck Leather
Lucille Wedge Sandal in Brown Nubuck Leather
IM 0229/S 2M2 9O 57 in Black Gold Grey Grad
IM 0229/S 2M2 9O 57 in Black Gold Grey Grad
Anee Sandals in Taupe
Anee Sandals in Taupe
Celestia Small Earrings in Platinum Cream Rose Pearl
Celestia Small Earrings in Platinum Cream Rose Pearl
Graziella Two Row Pearl Bracelet in Platinum Cream Rose
Graziella Two Row Pearl Bracelet in Platinum Cream Rose

DÔEN DÔEN

DÔEN

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Shop the look

Shop the look

Indulge in the art of ensemble curation with our personally curated weekly edit, chosen with precision to seamlessly complement and create elevated outfitting potential. Whether you seek a refined daytime or glamorous evening look, we aim to inspire versatile styling from our wardrobe to yours.

Soft Alternative Fur Coat in Camel
Soft Alternative Fur Coat in Camel
Paddington Small Chain Bag in Nougat
Paddington Small Chain Bag in Nougat
Danielle Jean in Lykens
Danielle Jean in Lykens
Bea Cotton Cardigan in Cream
Bea Cotton Cardigan in Cream
The Chloé Iconic Bracelet in Vintage Gold
The Chloé Iconic Bracelet in Vintage Gold
Amani Organic Cotton Tank Top in White
Amani Organic Cotton Tank Top in White
Pesaro Loafers in Ecru
Pesaro Loafers in Ecru

THE VACATION EDIT

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Benoit Dress in Petit Jardin De Villandry
Benoit Dress in Petit Jardin De Villandry
Zinnia Lace Skirt in Salt
Zinnia Lace Skirt in Salt
Natalia Mini Dress in Cream Multi
Natalia Mini Dress in Cream Multi
Lucille Wedge Sandal in Brown Nubuck Leather
Lucille Wedge Sandal in Brown Nubuck Leather
My MUSE | Suzanne & Franky March
my muse

Suzanne & Franky March

Hi everyone, Michele here introducing a very special Mother’s Day edition of My MUSE featuring the effortlessly stylish mother-daughter duo, Suzanne and Franky March.

We spent the morning with Suzanne and Franky at Suzanne’s beautiful home and, from the moment we arrived, there was an unmistakable warmth between them that made the entire shoot feel relaxed and genuine. 

For this Mother’s Day feature, I sat down with Suzanne and Franky to talk about personal style, motherhood, shopping at MUSE over the years, and the special bond they share.

 

 

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Discover MUSE underneath the surface with purposefully curated pieces to keep you informed. Explore the latest fashion trends and insights, elevate your style, and stay ahead of the curve.

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my muse

My MUSE | Suzanne & Franky March

Hi everyone, Michele here introducing a very special Mother’s Day edition of My MUSE featuring the effortlessly stylish mother-daughter duo, Suzanne and Franky March.

We spent the morning with Suzanne and Franky at Suzanne’s beautiful home and, from the moment we arrived, there was an unmistakable warmth between them that made the entire shoot feel relaxed and genuine. 

For this Mother’s Day feature, I sat down with Suzanne and Franky to talk about personal style, motherhood, shopping at MUSE over the years, and the special bond they share.

 

 

my muse

My MUSE | Camilla Temple

Hi everyone, Michele here to introduce this week’s My MUSE: the endlessly warm, always poised, and brilliantly creative Camilla Temple.

 

Born in New Zealand but having spent much of her life between Hong Kong and the UK, Camilla brings a worldly perspective to her design. Drawing on the places she has called home, Camilla blends international influences with a distinctly Kiwi approach, creating interiors that are unmistakably her own. A mother of two and the driving force behind her own studio, she balances beauty and functionality with ease. Her interiors are the perfect blend of quiet luxury, layered with personality and designed to be truly lived in.

 

I caught up with Camilla to talk about designing across continents, motherhood and home life, her approach to timeless style, and the pieces she’s currently coveting.

my muse

My MUSE: Kim Hargood

Hi everyone, Olivia here to introduce this week’s My MUSE, the hard-working, down-to-earth, and wonderfully warm force behind our Ponsonby store, Kim Hargood.

If you’ve ever shopped with Kim, you’ll know exactly what I mean when I say she has that rare ability to instantly make you feel welcome. Warm, intuitive, and endlessly approachable, she has a way of really listening, then somehow appearing moments later with the piece you didn’t know you needed but suddenly can’t live without. And if you’re lucky, she’ll have you laughing along the way.

Kim has been part of the MUSE family for five years now, and quite simply, our Ponsonby store wouldn’t be what it is without her. She creates a space that feels inviting, relaxed, and full of genuine connection, the kind of store you pop into for five minutes and somehow stay for an hour.

I caught up with Kim to chat about community, confidence, great styling, and all her favourite local spots.

my muse

My MUSE: Natasha Wright

Hi everyone, Michele here to introduce this week’s My MUSE: the elegant, inspiring and quietly commanding Natasha Wright.

 

A Kiwi who has called New York home since completing her MFA at The New York Studio School, Natasha creates large-scale paintings that explore the female form with immediacy and power. Natasha treats studio time like any other job, drawing and painting five days a week, letting instinct guide her hand across multiple canvases. Her figures are never passive; they inhabit the world with agency and quiet authority, much like Natasha herself.

 

I sat down with her to talk about the intersection of fashion and art, life in New York, the rituals that spark creativity, and the rules she writes for herself both on canvas and off.

my muse

My MUSE | Nicolet Spice

Hi everyone, Olivia here to introduce this week’s My MUSE: the endlessly engaging, whip-smart, and wonderfully warm Nicolet Spice.

Nicolet’s journey to Arrowtown is anything but ordinary, arriving in her 30s knowing just a handful of people, she’s since built a life that’s full, vibrant, and deeply connected to her community. From launching a tequila brand and farming salmon for the global market, to leading local initiatives and officiating weddings through her celebrant business, Nicolet brings colour and character to everything she touches.

I caught up with Nicolet to talk fashion, community, and the beauty of building a life and wardrobe in one of New Zealand’s most charming small towns.

my muse

Behind The Label: Chloe Simpson

For Chloe Simpson, skiing isn’t just a sport. It’s a feeling. It’s childhood joy, family connection, and clarity all rolled into one. After years spent on the slopes of Thredbo, followed by a career in fashion that took her from styling in New York to personal shopping in London, Chloe returned to Australia with a clear vision: to redefine skiwear for the modern woman.

 

Ahead of her upcoming meet-the-designer event at MUSE Arrowtown, we caught up with Chloe to talk about the memories that shaped her, the women she designs for, and how a dropped glove on a freezing day inspired one of AMERL’s most practical features.