New Arrivals

New Arrivals

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New Arrivals

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  • Dresses
  • Denim
  • Knitwear
  • Accessories
Elsie Lace Gown in Navy
Elsie Lace Gown in Navy
Astrid Long Sleeve Mini Dress in Tisso Plum
Astrid Long Sleeve Mini Dress in Tisso Plum
Astrid Cut Out Gown in Tisso Plum
Astrid Cut Out Gown in Tisso Plum
Cooper Bomber in Linnea
Cooper Bomber in Linnea
Cooper Maxi Skirt in Linnea
Cooper Maxi Skirt in Linnea
Mikkel Zip Long Sleeve Top in Marle
Mikkel Zip Long Sleeve Top in Marle
Ingrid Lace Top in Black
Ingrid Lace Top in Black
Ingrid Lace Bralette in Black
Ingrid Lace Bralette in Black
Ingrid Lace Midi Skirt in Black
Ingrid Lace Midi Skirt in Black
Sold out
Darling Blazer in Pressed Flowers
Darling Blazer in Pressed Flowers
You Remind Me Of a Sunday Shirt in Blush Milk
You Remind Me Of a Sunday Shirt in Blush Milk
Chasing the Sun Top in Pressed Flowers
Chasing the Sun Top in Pressed Flowers
Cubism Dress in Superbloom Scarf
Cubism Dress in Superbloom Scarf
Laura Linen Dress in Superbloom Scarf
Laura Linen Dress in Superbloom Scarf
Lyria Cotton Dress in Shibori Wave
Elsie Lace Gown in Navy
Elsie Lace Gown in Navy
Astrid Cut Out Gown in Tisso Plum
Astrid Cut Out Gown in Tisso Plum
Astrid Long Sleeve Mini Dress in Tisso Plum
Astrid Long Sleeve Mini Dress in Tisso Plum
Gabriela Maxi Dress in Grape
Gabriela Maxi Dress in Grape
Kira Maxi Dress in Black
Kira Maxi Dress in Black
Ingrid Maxi Dress in Black
Ingrid Maxi Dress in Black
Gracie Maxi Dress in Light Blue
Gracie Maxi Dress in Light Blue
Sabina Maxi Dress in Black
Sabina Maxi Dress in Black
Adele Maxi Dress in Chartreuse
Adele Maxi Dress in Chartreuse
Cash Bootcut Jean in Medium Indigo
Cash Bootcut Jean in Medium Indigo
Chloe Straight Jean in Medium Indigo
Chloe Straight Jean in Medium Indigo
Briana Jean in Summer Wash
Briana Jean in Summer Wash
Mitchell Jean in Alice Wash
Callum Jean in Shelbourne
Callum Jean in Shelbourne
Low Slung Baggy Jean in Selection
Low Slung Baggy Jean in Selection
Denim Jacket in Ecru
Denim Jacket in Ecru
Fluted Midi Skirt in Ecru
Fluted Midi Skirt in Ecru
Lucky Last
Sleeveless Fluted Midi Dress in Dutch Flower Painting Indigo
Sleeveless Fluted Midi Dress in Dutch Flower Painting Indigo
Fluted Midi Skirt in Dutch Flower Painting Indigo
Fluted Midi Skirt in Dutch Flower Painting Indigo
Marilou Denim Jacket in Alice Wash
Marilou Denim Jacket in Alice Wash
Cobain Denim Short in Cream
Cobain Denim Short in Cream
Ombre Monument Sweater in Chalk/Shore
Ombre Monument Sweater in Chalk/Shore
Fine Knit Cashmere Crewneck in Camel
Fine Knit Cashmere Crewneck in Camel
Fine Knit Cashmere Crewneck in Feather White
Fine Knit Cashmere Crewneck in Feather White
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Claudia Knit Polo in Plum
Claudia Knit Polo in Plum
Lucky Last
Kiki Knit in Mull
Kiki Knit in Mull
Brushed Cardigan in Greige
Brushed Cardigan in Greige
Lucky Last
Brushed Shirt in Ice Blue
Brushed Shirt in Ice Blue
Brushed Shirt in Navy
Brushed Shirt in Navy
Brushed Short Sleeve Turtleneck in Black
Brushed Short Sleeve Turtleneck in Black
Oversized V-Neck in Ice Blue
Oversized V-Neck in Ice Blue
Super Fine Gauge Striped Perfect Crewneck Pullover in Brown Multi Stripe
Super Fine Gauge Striped Perfect Crewneck Pullover in Brown Multi Stripe
Ribbed Sweater Tube Top in Hickory Brown
Ribbed Sweater Tube Top in Hickory Brown
Lucky Last
Lou Ensemble Diamant Necklace
Lou Ensemble Diamant Necklace
Lucky Last
Lou Simple Necklace
Lou Simple Necklace
Lucky Last
Lou Diamant Earring (Single)
Lou Diamant Earring (Single)
Lucky Last
Lou Lou Necklace
Lou Lou Necklace
Lucky Last
Petite Lou Perle Earring (Single Right)
Petite Lou Perle Earring (Single Right)
Lucky Last
Boucle Botticelli Earrings (Pair)
Boucle Botticelli Earrings (Pair)
Lucky Last
Venus d'Eau Earrings (Pair)
Venus d'Eau Earrings (Pair)
Lucky Last
Petite Stellari Earring (Single Right)
Petite Stellari Earring (Single Right)
Lucky Last
Bisou Diamant Earring (Single)
Bisou Diamant Earring (Single)
Lucky Last
Petit Bracelet Peggy
Lucky Last
Karla Beaded Bag in Silver
Karla Beaded Bag in Silver
Brigitte Wedge in Espresso
Brigitte Wedge in Espresso

Christopher Esber Christopher Esber

Christopher Esber

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Harris Tapper Harris Tapper

Harris Tapper

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Shop the look

Shop the look

Indulge in the art of ensemble curation with our personally curated weekly edit, chosen with precision to seamlessly complement and create elevated outfitting potential. Whether you seek a refined daytime or glamorous evening look, we aim to inspire versatile styling from our wardrobe to yours.

Briona Suede Coat in Black with Espresso Collar
Briona Suede Coat in Black with Espresso Collar
Chicago Jean in Mid Denim Blue
Chicago Jean in Mid Denim Blue
Date Mule in Black Leather
Date Mule in Black Leather
The Monica Bracelet in Silver
The Monica Bracelet in Silver
Osis Oversized T-shirt in White
Osis Oversized T-shirt in White
Sold out
TF Achilles 1182 01V in Black/Blue
TF Achilles 1182 01V in Black/Blue
Lucky Last
XL Link Earrings in Silver
XL Link Earrings in Silver
Lucky Last
Medium Olivia Hobo Bag in Black
Medium Olivia Hobo Bag in Black

THE VACATION EDIT

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Henri Top in Seafoam
Henri Top in Seafoam
Zinnia Lace Skirt in Salt
Zinnia Lace Skirt in Salt
Swimming Cool Wedge Sandal in Coffee Pink
Swimming Cool Wedge Sandal in Coffee Pink
Ruthie Top in Plum Multi
Ruthie Top in Plum Multi
My MUSE | Suzanne & Franky March
my muse

Suzanne & Franky March

Hi everyone, Michele here introducing a very special Mother’s Day edition of My MUSE featuring the effortlessly stylish mother-daughter duo, Suzanne and Franky March.

We spent the morning with Suzanne and Franky at Suzanne’s beautiful home and, from the moment we arrived, there was an unmistakable warmth between them that made the entire shoot feel relaxed and genuine. 

For this Mother’s Day feature, I sat down with Suzanne and Franky to talk about personal style, motherhood, shopping at MUSE over the years, and the special bond they share.

 

 

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Discover MUSE underneath the surface with purposefully curated pieces to keep you informed. Explore the latest fashion trends and insights, elevate your style, and stay ahead of the curve.

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my muse

My MUSE | Suzanne & Franky March

Hi everyone, Michele here introducing a very special Mother’s Day edition of My MUSE featuring the effortlessly stylish mother-daughter duo, Suzanne and Franky March.

We spent the morning with Suzanne and Franky at Suzanne’s beautiful home and, from the moment we arrived, there was an unmistakable warmth between them that made the entire shoot feel relaxed and genuine. 

For this Mother’s Day feature, I sat down with Suzanne and Franky to talk about personal style, motherhood, shopping at MUSE over the years, and the special bond they share.

 

 

my muse

My MUSE | Camilla Temple

Hi everyone, Michele here to introduce this week’s My MUSE: the endlessly warm, always poised, and brilliantly creative Camilla Temple.

 

Born in New Zealand but having spent much of her life between Hong Kong and the UK, Camilla brings a worldly perspective to her design. Drawing on the places she has called home, Camilla blends international influences with a distinctly Kiwi approach, creating interiors that are unmistakably her own. A mother of two and the driving force behind her own studio, she balances beauty and functionality with ease. Her interiors are the perfect blend of quiet luxury, layered with personality and designed to be truly lived in.

 

I caught up with Camilla to talk about designing across continents, motherhood and home life, her approach to timeless style, and the pieces she’s currently coveting.

my muse

My MUSE: Kim Hargood

Hi everyone, Olivia here to introduce this week’s My MUSE, the hard-working, down-to-earth, and wonderfully warm force behind our Ponsonby store, Kim Hargood.

If you’ve ever shopped with Kim, you’ll know exactly what I mean when I say she has that rare ability to instantly make you feel welcome. Warm, intuitive, and endlessly approachable, she has a way of really listening, then somehow appearing moments later with the piece you didn’t know you needed but suddenly can’t live without. And if you’re lucky, she’ll have you laughing along the way.

Kim has been part of the MUSE family for five years now, and quite simply, our Ponsonby store wouldn’t be what it is without her. She creates a space that feels inviting, relaxed, and full of genuine connection, the kind of store you pop into for five minutes and somehow stay for an hour.

I caught up with Kim to chat about community, confidence, great styling, and all her favourite local spots.

my muse

My MUSE: Natasha Wright

Hi everyone, Michele here to introduce this week’s My MUSE: the elegant, inspiring and quietly commanding Natasha Wright.

 

A Kiwi who has called New York home since completing her MFA at The New York Studio School, Natasha creates large-scale paintings that explore the female form with immediacy and power. Natasha treats studio time like any other job, drawing and painting five days a week, letting instinct guide her hand across multiple canvases. Her figures are never passive; they inhabit the world with agency and quiet authority, much like Natasha herself.

 

I sat down with her to talk about the intersection of fashion and art, life in New York, the rituals that spark creativity, and the rules she writes for herself both on canvas and off.

my muse

My MUSE | Nicolet Spice

Hi everyone, Olivia here to introduce this week’s My MUSE: the endlessly engaging, whip-smart, and wonderfully warm Nicolet Spice.

Nicolet’s journey to Arrowtown is anything but ordinary, arriving in her 30s knowing just a handful of people, she’s since built a life that’s full, vibrant, and deeply connected to her community. From launching a tequila brand and farming salmon for the global market, to leading local initiatives and officiating weddings through her celebrant business, Nicolet brings colour and character to everything she touches.

I caught up with Nicolet to talk fashion, community, and the beauty of building a life and wardrobe in one of New Zealand’s most charming small towns.

my muse

Behind The Label: Chloe Simpson

For Chloe Simpson, skiing isn’t just a sport. It’s a feeling. It’s childhood joy, family connection, and clarity all rolled into one. After years spent on the slopes of Thredbo, followed by a career in fashion that took her from styling in New York to personal shopping in London, Chloe returned to Australia with a clear vision: to redefine skiwear for the modern woman.

 

Ahead of her upcoming meet-the-designer event at MUSE Arrowtown, we caught up with Chloe to talk about the memories that shaped her, the women she designs for, and how a dropped glove on a freezing day inspired one of AMERL’s most practical features.