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New Arrivals

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  • Dresses
  • Denim
  • Knitwear
  • Accessories
Hardy Cotton Top in Lagoon
Henri Cotton Top in Noir Rosier Floral
Henri Cotton Top in Noir Rosier Floral
Emiliana Sweater in Ivory
Emiliana Sweater in Ivory
Hardy Cotton Top in Black
Hardy Cotton Top in Black
Therese Cardigan in Noir Allaire Stripe
Therese Cardigan in Noir Allaire Stripe
Hardy Cotton Top in Salt
Hardy Cotton Top in Salt
Danae Rib Cardigan in Glass Slipper
Danae Rib Cardigan in Glass Slipper
Hardy Cotton Top in Deep Crimson
Hardy Cotton Top in Deep Crimson
Pinnacle Top in Black Silk
Pinnacle Top in Black Silk
Marcel Silk Dress in Earth
Marcel Silk Dress in Earth
Ingrid Dress in Rosewater
Ingrid Dress in Rosewater
Esther Mini Dress in Syrah
Esther Mini Dress in Syrah
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Marcel Silk Dress in Earth
Marcel Silk Dress in Earth
Ingrid Dress in Rosewater
Ingrid Dress in Rosewater
Esther Mini Dress in Syrah
Esther Mini Dress in Syrah
RHW Power Knit Dress in Black
RHW Power Knit Dress in Black
Frances Dress in Earth
Frances Dress in Earth
Olga Flutter Sleeve Midi Dress in Cypress
Olga Flutter Sleeve Midi Dress in Cypress
Phare Silk Dress in Vintage Floral
Phare Silk Dress in Vintage Floral
Sheer Draped Mini Dress in Green Print
Sheer Draped Mini Dress in Green Print
Ines Puff Sleeve Midi Dress in Wintergarden
Ines Puff Sleeve Midi Dress in Wintergarden
Tailored Zip Front Mini Dress in Black
Tailored Zip Front Mini Dress in Black
Amari Jersey Long Sleeve Dress in Solaris
Amari Jersey Long Sleeve Dress in Solaris
Loli Short Sleeve Blouse in Lucent
Loli Short Sleeve Blouse in Lucent
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Lars Denim Short Convertible Zip Jean in Classic Blue
Lars Denim Short Convertible Zip Jean in Classic Blue
Lars Denim Regular Convertible Zip Jean in Classic Blue
Lars Denim Regular Convertible Zip Jean in Classic Blue
Callum Jean in Lansing
Callum Jean in Lansing
Jemimah Denim Jacket in Charcoal
Jemimah Denim Jacket in Charcoal
Regular Denim Tuck Jean in Vintage Black
Regular Denim Tuck Jean in Vintage Black
Short Tuck Jean in Vintage Black Denim
Short Tuck Jean in Vintage Black Denim
Selvage Denim 5 Pocket Alec Jean in Dark Denim
Selvage Denim 5 Pocket Alec Jean in Dark Denim
Salome Jean in Simon Wash
Salome Jean in Simon Wash
Tribeca Jean in Classic Wash
Tribeca Jean in Classic Wash
Monti Denim Shirt in Chambray
Monti Denim Shirt in Chambray
Marlene Jean in Cream
Marlene Jean in Cream
Mitchell Jean in Distressed Black
Mitchell Jean in Distressed Black
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Arther Varsity Knit Rugby Shirt in Navy
Arther Varsity Knit Rugby Shirt in Navy
Emiliana Sweater in Ivory
Emiliana Sweater in Ivory
Danae Rib Cardigan in Glass Slipper
Danae Rib Cardigan in Glass Slipper
Skinlike Mercerized Wool V Neck Shrunken Cardigan in Red
Skinlike Mercerized Wool V Neck Shrunken Cardigan in Red
Washable Cashmere Easy V Neck Sweater in Ink Blue
Washable Cashmere Easy V Neck Sweater in Ink Blue
Washable Cashmere Oversized Easy Tee in Ink Blue
Washable Cashmere Oversized Easy Tee in Ink Blue
Gemma Cashmere Sweater in Crimson Stripe
Gemma Cashmere Sweater in Crimson Stripe
Nonna Cardigan in Black
Nonna Cardigan in Black
Merino Cashmere Vest in Black
Merino Cashmere Vest in Black
Bill Cashmere Draped Sweater in Black
Bill Cashmere Draped Sweater in Black
Scarlet Cardigan in Barley
Scarlet Cardigan in Barley
Dorothea Scarf in Black
Dorothea Scarf in Black
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Andee Slouchy Knee-High Boot in Black Suede
Cloak Peep Toe Leather Mule in Black
Cloak Peep Toe Leather Mule in Black
Lina Medium Crossbody Bag in Espresso
Lina Medium Crossbody Bag in Espresso
Andee Slouchy Knee-High Boot in Taupe Suede
Andee Slouchy Knee-High Boot in Taupe Suede
Audrey Crossbody Bag in Lead
Audrey Crossbody Bag in Lead
Binley Boot in Brown Leather
Binley Boot in Brown Leather
Brielle Flat in Black Leather
Brielle Flat in Black Leather
Brielle Flat in White Leather
Brielle Flat in White Leather
Maya Bag in Brown Suede
Maya Bag in Brown Suede
Dion Woven Loafer in Sable
Dion Woven Loafer in Sable
Carey Suede Sport Sandal in Desert
Carey Suede Sport Sandal in Desert
Shadow Mule Leather Sandal in Black
Shadow Mule Leather Sandal in Black
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Tibi Tibi

Tibi

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Ulla Johnson Ulla Johnson

Ulla Johnson

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Shop the look

Shop the look

Indulge in the art of ensemble curation with our personally curated weekly edit, chosen with precision to seamlessly complement and create elevated outfitting potential. Whether you seek a refined daytime or glamorous evening look, we aim to inspire versatile styling from our wardrobe to yours.

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Summer Denim Camp Shirt in Classic Wash
Summer Denim Camp Shirt in Classic Wash
The Rose Earrings in Gold
The Rose Earrings in Gold
SL766F001 in Black
SL766F001 in Black
Spring Denim Short Sid Jean in White
Spring Denim Short Sid Jean in White
Spring Denim Regular Sid Jean in White
Spring Denim Regular Sid Jean in White
The 202 Crossbody Bag In Black Distressed Leather
The 202 Crossbody Bag In Black Distressed Leather
Cloak Peep Toe Leather Mule in Black
Cloak Peep Toe Leather Mule in Black

Bloom into spring

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Perline Flutter Sleeve Blouse in Lichen
Perline Flutter Sleeve Blouse in Lichen
Rosen Tie Waist Skirt in Lichen
Rosen Tie Waist Skirt in Lichen
Cecilie Top in Violet Ditsy
Cecilie Top in Violet Ditsy
Turner Skirt in Violet Ditsy
Turner Skirt in Violet Ditsy
Behind The Label: Chloe Simpson
my muse

Behind The Label: Chloe Simpson

For Chloe Simpson, skiing isn’t just a sport. It’s a feeling. It’s childhood joy, family connection, and clarity all rolled into one. After years spent on the slopes of Thredbo, followed by a career in fashion that took her from styling in New York to personal shopping in London, Chloe returned to Australia with a clear vision: to redefine skiwear for the modern woman.

 

Ahead of her upcoming meet-the-designer event at MUSE Arrowtown, we caught up with Chloe to talk about the memories that shaped her, the women she designs for, and how a dropped glove on a freezing day inspired one of AMERL’s most practical features.

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Articles

Discover MUSE underneath the surface with purposefully curated pieces to keep you informed. Explore the latest fashion trends and insights, elevate your style, and stay ahead of the curve.

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my muse

Behind The Label: Chloe Simpson

For Chloe Simpson, skiing isn’t just a sport. It’s a feeling. It’s childhood joy, family connection, and clarity all rolled into one. After years spent on the slopes of Thredbo, followed by a career in fashion that took her from styling in New York to personal shopping in London, Chloe returned to Australia with a clear vision: to redefine skiwear for the modern woman.

 

Ahead of her upcoming meet-the-designer event at MUSE Arrowtown, we caught up with Chloe to talk about the memories that shaped her, the women she designs for, and how a dropped glove on a freezing day inspired one of AMERL’s most practical features.

my muse

My MUSE | Gina Riley

Hi everyone, Olivia here to introduce this week’s My MUSE: the vibrant, dynamic and brilliantly creative Gina Riley.

Gina is the founder of Ornament, a beautifully curated homewares store shaped by her love of European design, bold ideas and making spaces feel both elevated and lived-in. A devoted mum to two boys (and two very loved dogs), Gina’s world is busy, joyful and always in motion. Her personal style strikes the perfect balance between polish and practicality. She’s known for her crisp shirting, strong tailoring and luxurious layers that feel considered but never overdone.

my muse

Behind The Label: Amiya by Aimee Song

You likely know Aimee Song as one of the original digital style icons, but her latest venture, Amiya, is something more personal. As founder and creative director, Aimee has created a brand rooted in craftsmanship, quiet luxury, and timeless design—distinct from her social media identity.

 

We’re proud to be the exclusive stockist of Amiya in New Zealand and to share this considered collection with our MUSE community. Ahead of our upcoming trunk show, we caught up with Aimee to talk about building a brand with intention and designing for the woman who leads with ease and confidence.

my muse

My MUSE | Jessica Higueras

Hi everyone, Olivia here to introduce this week’s My MUSE: the ever-curious, vibrant, and simply gorgeous Jessica Higueras.

 

Born in Peru and now based in New Zealand, Jessica brings an irresistible warmth and energy to everything she does. Whether she’s photographing a bustling street, a quiet landscape, or a fleeting glance between strangers, her work pulses with life.After more than 15 years as a wedding photographer, Jessica found herself craving something more personal. A solo summer trip to Europe became a creative reset and unexpectedly the beginning of a new chapter. Her debut exhibition Dream of Summer is a celebration of that journey.

 

I sat down with Jessica to talk creative shifts, grounding rituals, and the surprising colour combo that’s currently stealing her heart…

my muse

My MUSE | Scarlett Wood

Hi everyone, Olivia here to introduce this week’s My MUSE: the grounded, polished, and remarkably driven Scarlett Wood

Scarlett has carved out a remarkable career in luxury real estate, where her signature blend of integrity, insight, and unwavering professionalism has earned her deep trust among clients in both Auckland and the Southern Lakes. Alongside her thriving property business, Scarlett also helms The Luxury Network NZ, bringing together the country’s leading high-end brands through curated events and partnerships. She’s stylish, smart, and sharp—but always grounded in a sense of who she is and what she stands for.

I sat down with Scarlett to talk style, substance, and the joy of a good croissant (preferably by the lake in Queenstown)...

my muse

My MUSE | Sal Lowry

Hi everyone, Olivia here to introduce this week’s My MUSE: the radiant, effervescent, and endlessly warm Sal Lowry.

 

If you’ve spent any time in Havelock North, chances are you’ve crossed paths with Sal — and left feeling brighter for it. Whether she’s hosting a fabulous gathering, teeing off on the golf course, or greeting you with her unmistakable warmth at our Havelock North store, Sal brings a rare kind of presence: vibrant, generous, and full of heart. Whether she’s helping a customer find the piece that lifts their confidence or slipping on something fabulous herself before the school run, fashion for Sal is never about perfection; it’s about feeling like the truest version of yourself.

 

I sat down with Sal to talk fashion, family, finding joy in the chaos, and the magic of a really good platter…