Tibi
Designer Amy Smilovic launched her New York-based label Tibi while living in Hong Kong, drawing early inspiration from the region’s rich culture and artisanal textiles. What began as a creative experiment soon evolved into a globally recognised brand, known for redefining the codes of modern, minimalist dressing.
Today, Tibi is celebrated by fashion insiders for its elevated approach to relaxed femininity—think fluid tailoring and unexpected colour combinations that retain an effortless ease. Each piece strikes a thoughtful balance between refined structure and nonchalant cool, making it a go-to for the confident, style-conscious woman. Discover our collection of Tibi at MUSE.
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Indulge in the art of ensemble curation with our personally curated weekly edit, chosen with precision to seamlessly complement and create elevated outfitting potential. Whether you seek a refined daytime or glamorous evening look, we aim to inspire versatile styling from our wardrobe to yours.
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Gina Riley
Hi everyone, Olivia here to introduce this week’s My MUSE: the vibrant, dynamic and brilliantly creative Gina Riley.
Gina is the founder of Ornament, a beautifully curated homewares store shaped by her love of European design, bold ideas and making spaces feel both elevated and lived-in. A devoted mum to two boys (and two very loved dogs), Gina’s world is busy, joyful and always in motion. Her personal style strikes the perfect balance between polish and practicality. She’s known for her crisp shirting, strong tailoring and luxurious layers that feel considered but never overdone.
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my muse
My MUSE | Gina Riley
Hi everyone, Olivia here to introduce this week’s My MUSE: the vibrant, dynamic and brilliantly creative Gina Riley.
Gina is the founder of Ornament, a beautifully curated homewares store shaped by her love of European design, bold ideas and making spaces feel both elevated and lived-in. A devoted mum to two boys (and two very loved dogs), Gina’s world is busy, joyful and always in motion. Her personal style strikes the perfect balance between polish and practicality. She’s known for her crisp shirting, strong tailoring and luxurious layers that feel considered but never overdone.
my muse
Behind The Label: Amiya by Aimee Song
You likely know Aimee Song as one of the original digital style icons, but her latest venture, Amiya, is something more personal. As founder and creative director, Aimee has created a brand rooted in craftsmanship, quiet luxury, and timeless design—distinct from her social media identity.
We’re proud to be the exclusive stockist of Amiya in New Zealand and to share this considered collection with our MUSE community. Ahead of our upcoming trunk show, we caught up with Aimee to talk about building a brand with intention and designing for the woman who leads with ease and confidence.
my muse
My MUSE | Jessica Higueras
Hi everyone, Olivia here to introduce this week’s My MUSE: the ever-curious, vibrant, and simply gorgeous Jessica Higueras.
Born in Peru and now based in New Zealand, Jessica brings an irresistible warmth and energy to everything she does. Whether she’s photographing a bustling street, a quiet landscape, or a fleeting glance between strangers, her work pulses with life.After more than 15 years as a wedding photographer, Jessica found herself craving something more personal. A solo summer trip to Europe became a creative reset and unexpectedly the beginning of a new chapter. Her debut exhibition Dream of Summer is a celebration of that journey.
I sat down with Jessica to talk creative shifts, grounding rituals, and the surprising colour combo that’s currently stealing her heart…
my muse
My MUSE | Scarlett Wood
Hi everyone, Olivia here to introduce this week’s My MUSE: the grounded, polished, and remarkably driven Scarlett Wood
Scarlett has carved out a remarkable career in luxury real estate, where her signature blend of integrity, insight, and unwavering professionalism has earned her deep trust among clients in both Auckland and the Southern Lakes. Alongside her thriving property business, Scarlett also helms The Luxury Network NZ, bringing together the country’s leading high-end brands through curated events and partnerships. She’s stylish, smart, and sharp—but always grounded in a sense of who she is and what she stands for.
I sat down with Scarlett to talk style, substance, and the joy of a good croissant (preferably by the lake in Queenstown)...
my muse
My MUSE | Sal Lowry
Hi everyone, Olivia here to introduce this week’s My MUSE: the radiant, effervescent, and endlessly warm Sal Lowry.
If you’ve spent any time in Havelock North, chances are you’ve crossed paths with Sal — and left feeling brighter for it. Whether she’s hosting a fabulous gathering, teeing off on the golf course, or greeting you with her unmistakable warmth at our Havelock North store, Sal brings a rare kind of presence: vibrant, generous, and full of heart. Whether she’s helping a customer find the piece that lifts their confidence or slipping on something fabulous herself before the school run, fashion for Sal is never about perfection; it’s about feeling like the truest version of yourself.
I sat down with Sal to talk fashion, family, finding joy in the chaos, and the magic of a really good platter…
my muse
My MUSE | Jill Brinsdon
Hi everyone, Olivia here to introduce this week's My Muse: the unstoppable, charismatic, and gloriously vivacious Jill Brinsdon.
Jill has always been a storyteller, whether she’s shaping the voice of a bold brand or helping someone step into their next chapter. It’s this instinct for clarity and connection that led her to co-found Tricky, New Zealand’s first brand performance agency of its kind. She’s fearless, disarming, and deeply creative, a formidable businesswoman with a heart for people and a wardrobe that could stop traffic.
I sat down with Jill to talk power, purpose, storytelling and the boots currently topping her wish list…