Tibi
Designer Amy Smilovic founded New York-based label Tibi whilst living in Hong Kong, where she was inspired by the local culture and textiles. Today, the brand is lauded by the fashion pack for its modern take on laid-back femininity. We love its effortless staples in vibrant palettes and prints.
Shop the look
Shop the look
Indulge in the art of ensemble curation with our personally curated weekly edit, chosen with precision to seamlessly complement and create elevated outfitting potential. Whether you seek a refined daytime or glamorous evening look, we aim to inspire versatile styling from our wardrobe to yours.
Anna Thomson
Originally from Dunedin, Anna is a super mum of four boys, and anyone who’s had the pleasure of meeting her can attest to the fact that she’s nothing short of a force of nature. Despite the daily chaos of raising young children, Anna manages to juggle it all with a warm, calm presence that makes it all seem effortless.
While being a stay-at-home mum is Anna’s primary role, it’s clear that she’s a woman who loves life and keeps it simple, especially when it comes to her wardrobe. With a natural love for fashion, she knows how to mix comfort and style, always looking chic yet effortless. As much as she enjoys clothes and fashion, she is also practical and has mastered the art of pared-back dressing, which is just perfect for her busy life at home.
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my muse
My MUSE | Anna Thomson
While being a stay-at-home mum is Anna’s primary role, it’s clear that she’s a woman who loves life and keeps it simple, especially when it comes to her wardrobe. With a natural love for fashion, she knows how to mix comfort and style, always looking chic yet effortless. As much as she enjoys clothes and fashion, she is also practical and has mastered the art of pared-back dressing, which is just perfect for her busy life at home.
my muse
My MUSE | Lauren Boden
With an eye for exceptional craftsmanship and pieces that carry distinct character, Lauren has carefully curated collections that speak to a discerning buyer. Each piece must tick all the right boxes: refined yet playful, sophisticated with a touch of whimsy, and always, always wearable.
my muse
My MUSE | Rachel Sloane
After meeting her partner, Alex Bunnett, Rachel co-founded the incredible jewellery brand Naveya & Sloane in 2010. Since then, the business has blossomed into a hugely successful jewellery house, renowned for its exceptional craftsmanship and artistry. Their design philosophy is a blend of old and new, with "a pinch of playfulness." A romantic at heart, Rachel combines her laser-sharp focus and work ethic with boundless creativity to craft pieces destined to be cherished for generations. More than just a business model, Rachel deeply believes in her work and remains true to her vision.
my muse
My MUSE | Janet Milne
Janet is a leading figure in neuropsychology, renowned for her dedication to helping patients manage and overcome cognitive impairments. Her commitment to her field is matched only by her passion for making a positive impact in others’ lives. When she’s not busy making strides in her professional life, Janet, a former competitive swimmer turned fitness enthusiast, focuses on maintaining a healthy lifestyle. She enjoys hitting the gym and cherishes time spent with her family and gorgeous dog, Teddy, who is a beloved presence at our MUSE Ponsonby store.
my muse
My MUSE | Leola King
If you haven’t been to Candela yet (our favourite Spanish restaurant, nestled on Auckland’s vibrant K’ Road) then trust me – it’s an absolute must. Founded, owned and operated by Leola and her fiancé Matt, Candela is a perfect combination of flavour and warmth, creativity and style. Similar, in fact, to our gorgeous muse herself!
Driven and passionate, Leola is a queen in the Auckland hospitality scene. Using her down to earth nature and sharp laser focus, her years of experience and dedication to her customers, Leola has worked tirelessly to create and elevate Candela, providing an atmosphere and experience that truly is second to none. Confident and classic with a touch of contemporary, Leola – and everything she touches – is pure class. We are proud to have her as a part of our MUSE community, and can’t wait to continue dining with her in exquisitely cosy style.
my muse